Spoof Project

Created logo and promotional materials for Spoof Gallery, a gallery founded by curator Alexander Browngardt in 2026. Following our previous collaborations, Browngardt enlisted me to draw a logo which felt both classic and luxurious, while still handmade enough to connect to the gallery’s interest in underground art. I began by drafting rough concepts digitally, manipulating text that felt close to the brief before we settled on one as a basis.

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Following the logo, I drew a wordmark for the gallery. This began as a pencil drawing which was scanned to retain some of its textural quality before being vectorized. In maintaining some of the original grit of the pencil, the logo lends itself to gritty feel and of the gallery.

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In addition to the gallery logo and wordmark, I created promotional flyers for Spoof.Project's inagural exhibition, If you go into the woods today, which opened in April, 2026. These flyers were created using combinations of pencil and ink drawings scanned and alterd digitally using the Adobe Creative Suite.

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For more information on the gallery, Click Here.